android:process The name of the process where the service is to run. Normally, all components of an application run in the default process created for the application. It has the same name as the application package. The <application> element's process attribute can set a different default for all components. But component can override the default with its own process attribute, allowing you to spread your application across multiple processes.
If the name assigned to this attribute begins with a colon (':'), a new process, private to the application, is created when it's needed and the service runs in that process. If the process name begins with a lowercase character, the service will run in a global process of that name, provided that it has permission to do so. This allows components in different applications to share a process, reducing resource usage.